A well-defined objective for your Instagram marketing efforts is essential for realising the platform's full potential.
An Instagram account for a business needs at least a profile photo, a name, and a category. A phone number, email, and physical address should all be clearly displayed on your page.
Include your company's Web link or slogan or a couple of sentences that explain what kind of content people can expect to see if they follow you.
One study found that doing giveaways on Instagram helped accounts develop 70% faster over the course of three months.
Geotag your Instagram posts if your small business has a physical location. Geotags help customers locate your small business.
UGC is content that Instagram users have made and shared. Usually, it's a picture or video of someone using your product or coming to your business.
Instagram marketing for small businesses requires hashtags. Hashtags let you join brand-related conversations. They also classify Instagram content. You may appear in hashtag searches.