Digital Marketing in 2024: Navigating the Future

Photo Credit: Google MarketingInAsia Published on: 18 Dec By: Divya Dubey

Facebook - AI and Video Content

Facebook's continued integration of AI tools and the dominance of video content, especially Reels.

The Decline of Link Posts

The declining reach of link posts on Facebook and the shift towards entertainment over news content.

Generative AI on Facebook

Facebook is incorporating generative AI features, like AI-generated backgrounds and stickers.

Meta's Celebrity-Influenced AI Chatbots

Meta's celebrity-influenced AI chatbots and their limited utility.

Avatars and the Metaverse

Meta's push for 3D avatars and its implications for the metaverse.

AR Glasses and Virtual Reality

Meta's advancements in AR glasses and VR headsets.

Instagram - AI and Video

Instagram's use of AI for content recommendations and the focus on video.

The Rise of Threads and AR Shopping

Threads as a social platform and Instagram's potential in AR shopping experiences

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