Illuminating the Festival of Lights

Photo Credit: Unsplash Marketing In Asia By: Divya Dubey Published: Nov10 ,2023

[{"selector":"#anim-de30c8f2-d91d-42be-9897-57d514dfb32e","keyframes":{"opacity":[0,1]},"delay":1000,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83abb3e0-5e1c-46ee-a1e5-c7be1d11e5f1","keyframes":{"opacity":[0,1]},"delay":1000,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Diwali, the enchanting festival of lights, brings together families and communities in a luminous celebration of good over evil. Photo Credit: Unsplash

The Legend Behind the Lights

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Dhanteras - The Auspicious Beginning

[{"selector":"#anim-da94119e-00e7-4e45-a021-8d6ef85a4b15","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee468171-0c9d-404d-b38f-7b5269ea67cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3363ae95-a0b0-463f-a4fa-bf62c2200aa3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c71a65a-c573-4df5-ab7a-02a797d64d6b","keyframes":{"transform":["translate3d(-209.30239%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aac86750-094c-44fc-a8f7-cf109402d899","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02ed1a11-f7d6-4c1f-9686-238c184f3edb","keyframes":{"transform":["translate3d(108.63095%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Dhanteras sparks the Diwali celebrations with rituals that honor wealth and auspiciousness, setting the stage for a prosperous year ahead. Photo Credit: Unsplash

Choti Diwali - The Prelude to Lights

[{"selector":"#anim-d5a1427a-a424-4989-ae32-fd3b9df6ebfc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26150cd4-45ac-414d-9476-1cf1586757a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a9d2ec2-174d-4bdd-8664-10d63e0fb1dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-191cc6ad-dc59-4c0b-bd3d-79fe551a32d7","keyframes":{"transform":["translate3d(-209.30239%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d9d6373-f5e6-41b6-8368-8fe1382f6a76","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6013d386-3be8-4690-af49-9b7f24afd263","keyframes":{"transform":["translate3d(108.63095%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] On Choti Diwali, homes are filled with the fragrance of aromatic oils in preparation for the main event, symbolizing inner purity and radiance. Photo Credit: Unsplash

Lakshmi Puja - The Heart of Diwali

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Govardhan Puja - Celebrating Divine Triumph

[{"selector":"#anim-e6e93bc0-3c27-4084-a70c-1022a7f64d38","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88f9516f-6929-4ff9-a13a-c999e3ad718d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb2d97d5-027b-4eec-853a-6a64c4021231","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-848149d7-e4cd-493d-be1c-e66e07204c55","keyframes":{"transform":["translate3d(-209.30239%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4405e47e-7009-4965-9168-9414dcd162ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12fb06bf-d64b-4b8c-8a7b-e14dd9faa447","keyframes":{"transform":["translate3d(108.63095%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] It pays homage to Lord Krishna's miraculous deed, reflecting on the theme of humility and faith central to Diwali's spirit. Photo Credit: Unsplash

Bhai Dooj - The Bond of Siblings

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