Influencer Marketing Success Stories: 2023's Top Campaigns

Photo Credit: Unsplash

Marketing In Asia

By: Divya Dubey

Published: Nov24,2023

boAt

boAt's #DoWhatFloatsYourboAt campaign, emphasizing individual passions with Kaira Advani

Sugar Cosmetics

Be Your Own Muse” campaign, celebrating women's empowerment.

Mamaearth

Featuring Samantha Ruth Prabhu, focusing on motherhood and product authenticity.

Nykaa

Nykaa's Clay it Cool mask range campaign, highlighting influencer creativity and authenticity.

LensKart

LensKart's humorous and well-timed campaign featuring Karan Johar

Tinder

Tinder's global campaign, featuring diverse stories of connections made through the app

CRED

Campaign promoting CRED Escapes, featuring luxury travel experiences

mCaffeine

“The Coffee Date” campaign with Alia Bhatt, promoting coffee-infused personal care products

Yogabar

Influencer Strategies Yogabar's fitness-focused campaign

Maybelline

Diverse influencer approach for Falsies Surreal Extensions Mascara