Navigating the World of Top Brands: Brand Finance's 2023 Valuation Report Unveiled

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The Methodology: More Than Just Numbers

[{"selector":"#anim-437fd3fd-8d65-4f3f-a6a5-bd4b8d18e59d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Analysis includes public and private firms, evaluating brand assets and business value. Analysis includes public and private firms, evaluating brand assets and business value.

The Rise of Amazon

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Apple's Brand Value: A Predicted Decline

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Amazon Reclaims the Crown

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The Dips and Downs: Amazon's Challenges

[{"selector":"#anim-db46ae67-83bc-4deb-abeb-78f80ca6960e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Customers evaluate Amazon more harshly post-pandemic. Customers evaluate Amazon more harshly post-pandemic.

Apple Slides to the Second Spot

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Tech Brands in Focus

48 tech brands feature in 2023 ranking, down from 50 in 2022. 48 tech brands feature in 2023 ranking, down from 50 in 2022.