The Benefits of Creating a Customer Loyalty Program
If we want to increase loyalty and retention, the antidote is to expand the function of loyalty within the business.
Better customer engagement
You don’t have to court and convince them with the same fervor that you do new customers.
Impact on brand affinity
It marks the moment a customer goes from product-focused to brand-focused.
Increased customer retention
It
motivates customers to continue buying from your brand.
Improved Experience for Repeat Buyers
It encourages your customers to recommend your brand to their social circle.
Development of Strong Brand Advocacy
Incentivize customers for talking positively about your brand.
New Customer Acquisition
Weave in acquisition tactics that encourage loyalty members to share socially.
Sales and Revenue Growth
It drives customer retention and encourage repeat business.
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