Privacy laws compel firms to acquire only required data with user consent. Marketers find it tougher to target groups and follow user behavior.
Businesses violating the new regulations face higher penalties. This can lead to large fines and legal proceedings that damage a company's reputation and finances.
Data transparency is required by privacy laws. Transparency and honesty from firms can develop consumer trust.
Businesses are using customer data increasingly due to laws. This information is collected via customers' direct involvement in the company's activities.
Privacy restrictions can spur innovation despite their drawbacks. Contextual advertising, which shows adverts based on the user's search, is privacy-compliant.