Voice assistants like Amazon Alexa, Google Assistant, and Apple Siri are increasingly used for internet searches.
With the rise of voice search, consumers are using more conversational inquiries and longer-tail keywords to get what they're looking for on the web.
In contrast to text-based search results, voice search results tend to prioritize brief answers that may be delivered aloud as "featured snippets."
Businesses should use natural language, answer frequently asked queries clearly, and make their website mobile-friendly and fast-loading to optimize for voice search.
Optimizing their Google My Business listing and providing up-to-date information about their business, such as opening hours and location, can also help local businesses reap the benefits of voice search.