Maintaining a consistent brand identity helps in brand recall and recognition.
Customers are more likely to trust and invest in a brand that consistently delivers on the promises it makes to them.
A brand style guide details your brand's messaging, visual identity, and tone of voice. It should cover font, colour, artwork, and other brand visuals.
Make sure all staff know how to maintain brand consistency in customer conversations.
Spread your brand's logo, colour scheme, and typeface throughout all of your promotional materials.
Make sure your advertising, social media, email marketing, and website all have the same message.
Maintaining a consistent brand identity requires regular brand monitoring and course corrections.