Ads that trigger emotional responses are often more successful than those focusing solely on product information. Emotional engagement can significantly influence purchasing decisions and increase brand loyalty.
Happy, positive advertising encourages sharing and engagement. Android’s 'Friends Furever' campaign, the most shared ad of all time, showcases cute animal friendships.
Happiness
Brands are increasingly crafting inspirational, moving ads that stir emotions and resonate on a personal level.
Sadness
Ads that invoke fear or surprise can lead consumers to seek solutions – including purchases that promise to alleviate their fears
Fear and Surprise
Though viewed as negative emotions, anger and disgust can inspire action and change.
Anger and Disgust
Brands that master emotional advertising can foster deeper relationships with consumers, prompting not only immediate purchases but also long-term loyalty