The Rise of Micro-Influencers and their Impact on Digital Marketing

They have between 1,000 and 100,000 social media followers and uses their presence to promote products.

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The Rise of Micro-Influencers and their Impact on Digital Marketing

They have between 1,000 and 100,000 social media followers and uses their presence to promote products.

Trust and Authenticity This creates an effect that is similar to traditional word-of-mouth.

Relatability They are more likely to live similar lives to their audience, and that establish trust.

Cost Effectiveness By avoiding both agencies and campaign budgets, it is easier to create a low-cost and high-value strategy.

Long-term Association More eyes will be seeing your product, and that can have a positive effect on follower numbers.

Better Engagement Rates They have more conversations because they're passionate and knowledgeable about their particular interest area.

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