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Open rate
Email marketers have been using the open rate as one of the easiest and most common metrics for a long time. By keeping track of how many subscribers open a certain email, we can see how engaged our subscribers are and how well different subject lines work.
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Click-through rate (CTR)
Another popular measure that can be used to assess the success of your marketing activities is CTR. CTR counts the number of users that clicked on the links in your email. As an illustration, the CTR would determine what proportion of subscribers clicked on your links if you included a link to redeem an offer.
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Conversion rate
This percentage is the proportion of recipients who did not just open your email but also took the intended action. This is regarded as the most crucial indicator since it best captures the ultimate objective of any email marketing campaign. It is typically advised that a conversion rate should remain over 2% to guarantee a campaign's efficacy.
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Bounce Rate
What is the most typical email marketing horror, do you know? when you attempt to send an email to a customer but it is not delivered. Well, this can be the result of a technical error or casualties on your end. But every time you write a business email, you should be aware of this. You must be asking how this is possible. Bounce rates are there to answer that question!
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Spam Complaint
This percentage is the proportion of recipients who did not just open your email but also took the intended action. This is regarded as the most crucial indicator since it best captures the ultimate objective of any email marketing campaign. It is typically advised that a conversion rate should remain over 2% to guarantee a campaign's efficacy.
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Unique Click Rate
A unique click rate is one of several email metrics that include click rates from different parts. The unique click rate is calculated as the sum of all unique recipient email clicks divided by the total number of emails delivered during the campaign.
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Domain Open Rate
This particular rate guarantees the number of recipients who expressed interest in your emails through a specific email service. This measure is quite helpful since it will alert you to any problems caused by the spam filter of any domain.
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Engagement Rate
The engagement rate is a crucial indicator in email marketing. This entails monitoring the timing and volume of client interaction with your email marketing campaign. This makes it possible for you to identify the hours and days during which your clients are responding to your emails the most.
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Unsubscribe Rate
Of course, you don't want individuals to unsubscribe from your marketing campaign in the middle of it when you're conducting it. The amount of unsubscribes is both a source of weakness and a source of incentive.