Singapore, 5 July 2024—Weber Shandwick, the global communications powerhouse, has announced the appointment of Farah Zuber as Vice President, Head of Communications for the Asia-Pacific (APAC) region. This strategic addition to the leadership team underscores the firm’s unwavering commitment to fortifying its industry presence and propelling growth throughout the region.
Reporting directly to Tyler Kim, APAC CEO, Zuber will spearhead Weber Shandwick’s strategic integrated communications initiatives across key markets. Her role will encompass engaging with a diverse range of stakeholders, including both external and internal audiences.
“Farah’s extensive regional experience in reputation management and her deep understanding of the business landscape are instrumental in driving our next growth phase. Her appointment demonstrates our commitment to delivering greater value to our employees, clients, and partners in the region. We are thrilled to have her with us,” said Kim.
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Expressing her excitement, Zuber commented, “It is exciting and an honour to be part of Weber Shandwick, an agency renowned for delivering value-driven, earned-first work for decades. Additionally, the agency’s culture, which deeply embraces diversity and well-being, is truly refreshing. I strongly believe these two elements – the commitment to the work and to people – are what makes a brand successful and meaningful. I look forward to contributing to the agency’s growth moving forward.”
Zuber brings with her 14 years of marketing and communications experience, with a specialization in designing and activating holistic communications across earned, owned, and paid channels. Her impressive portfolio includes leading strategic executions of multi-market campaigns for companies across APAC, the United States, and the Middle East.
Her career trajectory includes key roles at industry giants such as Ogilvy Public Relations, ARC Worldwide, and Edelman. She was also the pioneering market leader for SPAG (SPAG FINN Partners) and served as part of the leadership team at Redhill. Zuber’s expertise spans corporate communications and reputation building across various sectors, including technology, finance, and governance.
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