A New Dawn for Football in Sydney’s West
Western Sydney Wanderers (WSW), with their roots deeply embedded in the heart of Sydney’s West, proudly announce their groundbreaking campaign for the 23/24 season launch titled “Own the West”. Aimed at the heartstrings of the football aficionados of Sydney’s West, this initiative is pegged to be a game-changer.
Tapping into the Global Football Resurgence
Capitalizing on the worldwide momentum gained from the Women’s World Cup, this stellar campaign is anticipated to trigger a ripple effect, rejuvenating football enthusiasm nationwide. Murmur-Group, the mastermind behind this visionary campaign, boasts an impressive strategy encompassing search, social (both organic & paid), outdoor, radio, programmatic video & display, publisher, and contra management.
Taz Papoulias, Murmur’s Head of Media, emphasized, “Our approach is very audience-first focussed…we set out to build a strategy worthy of WSW, adding the footie-fever factor to the solution to attract a new legion of fans, while continuing to engage Wanderers devotees, in unexpected and exciting ways.
Wanderers’ Historic Season Launch
Not just a standard season launch, the upcoming 2023/24 season is projected to make history for the Wanderers in terms of football quality for both genders and expansive programs like Wanderers Fives, football clinics, and impactful community engagement across charity initiatives.
Reflecting on the vision behind “Own the West”, Papoulias elucidated, “This campaign is not just for season launch and ticketing just before each game, but incorporates an always-on approach constantly reminding fans about the brand via membership drives, corporate hospitality, branding and community involvement, WSW Fives and clinics.”
Strengthening Fan Connection with “Own the West”
Mark Jensen, General Manager Operations at Western Sydney Wanderers, praised Murmur’s aptitude in comprehending the essence of their brand’s relationship with its fanbase. “Murmur truly understands the connection our brand needs to make with our fan base. Landing an impactful campaign that drives participation, engagement and a strong connection across our Western Sydney heartland is key to the success of the campaign. Every week our players and passionate members and fans share moments of triumph together, so this campaign will ensure our football community always feel connected to the Wanderers and how we celebrate our unique relationship. We can’t wait to see the results,” Jensen remarked.
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Comprehensive Campaign Outreach
The holistic campaign strategy envelops OOH across a vast majority of static train station billboards in the west, strategic partnerships with radio stations, and a consistent digital and social presence, both paid and organic. Football enthusiasts can already witness the campaign’s magic unfold, scheduled to captivate audiences until the season’s culmination in April 2024.
