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Marketing In Asia > Blog > Business > News > Women Power: 4 Innovative Women Recruiters In India
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Women Power: 4 Innovative Women Recruiters In India

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Last updated: 2022/07/29 at 4:11 PM
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Women Power: 4 Innovative Women Recruiters In India

When it comes to gender roles, recruiting has evolved from a sales-focused, male-oriented sector to one that is significantly more balanced and equal. The idea that women dominate the recruiting industry has several levels. The most important question is, of course, why this is so. Some speculate that because of their familiarity with the area, women joined recruitment because of this.

Recruiters have a huge obligation to ensure that each prospect is qualified for the position they’re seeking for. This would indicate that women are aware that they are better suited for this role and that they gravitate toward careers in which they thrive and exceed expectations. If this is the case, it’s time to look into which personality qualities and traits perform best for recruiting. Women would need to have a personality type that is best suited to this occupation. Does education play apart? If it does, it would be best to understand at what point women decide recruiting is best for them. It is considerably clear that women dominate recruiting; it is obviously a successful profession for them because of the success of business in our nation.

The Challenges That Women Faced In The Industry

According to a survey commissioned by Women in Recruitment from Westminster Business School, women quit the profession before advancing to senior positions. Their poll highlighted the problems that women experience in the recruitment process, and they discovered the following:

  • Lack of female role models
  • There’s still a ‘old boys club’ ethos
  • Family commitments are a major consideration

In India, women’s low labour force participation is owing in part to restrictive cultural norms around women’s work, as well as a wage disparity between men and women. Women in rural India are exiting the labour at a faster rate than women in metropolitan India. One of the most significant economic changes of the previous century has been the rise in female labour force participation. When it comes to hiring, a large number of organisations have claimed that companies with few women on their workforce give off a different vibe than those with a balanced mix of men and women. Women bring varied viewpoints to the workplace as a whole and can boost employee recruiting, enhancing workplace diversity. Let’s take a look at 4 of India’s most innovative women in the field of recruitment.

Akanksha Toor Dua, Founder of Avathara

Photo by Women Entrepreneur India

India, as a fast-rising country, provides a wide range of young resources with the ability to reshape the industrial landscape through their experience and skills. However, companies frequently overlook the ‘personality features’ of recruited candidates while recruiting them, which not only causes a gap in the company’s workforce but also has an impact on the individual’s overall thriving. To address this lack of sustainable recruitment methods, Akanksha launched Avathara, a one-of-a-kind initiative that helps corporate conglomerates not only find the right candidates but also create a sustainable environment in the workplace where people enjoy their jobs, are exposed to a healthy and interactive culture, and have a good time at work.

Bindu Raghunath, Founder of Logical Hiring

Photo by Women Entrepreneur India

Bindu is a potential communicator with strong leadership skills, excellent diagnostic abilities, problem-solving talents, and organising ability. She has over 17 years of experience, with over 13 of those years spent recruiting people in the IT, Digital Marketing, Semiconductor, Embedded, and Telecom fields. Bindu Raghunath has a proven track record of successfully filling professional and non-technical positions. Supporting each client as a functional development of their HR job through operations, with a clear focus on analysing requirements, community, and possible growth in order to match them with the greatest technology talent in the industry.

Padma Luhana, Founder of HeadsQuest

Photo by Women Entrepreneur India

Padma Luhana began her own entrepreneurial journey in 2016 by self-funding her recruitment consultancy company Heads Quest, backed by a solid experience of more than ten years working for some of the leading executive search firms. With her sheer dedication and vast pool of accumulated knowledge, Padma seized the existing prospects in the recruiting services business after overcoming all of the hurdles connected with such a low beginning. Heads Quest will go from a “one-man army” to a global recruitment agency in just two years, thanks to the ambitious women entrepreneur.

Ritika Bajaj, Founder of Rajavi Jobs

Photo by Women Entrepreneur India

Despite the fact that the business is overflowing with skilled HR specialists, young talents frequently lack sufficient direction during their recruitment, which not only causes a gap in their careers but also devalues the organisations. Ritika Bajaj, an expert in human behaviour and psychology, has always been a people person, and her friends and family encouraged her to pursue a career in human resources. With a background in hiring and recruitment, Ritika recognised the need for HR Management across major corporate conglomerates in Ahmedabad, prompting her to found Rajavi Jobs, which provides customised HR Solutions, Training, and Strategic Management to enterprises in Ahmedabad.

Conclusion

Whether it’s a recruiting professional or looking for a job, women are changing how companies hire and recruit. The HR profession has evolved into a data-driven, technology-driven area, with a primary focus on talent acquisition, engagement, retention, and employee relationships. Due to the sheer volume of changes in the employment market after the pandemic, many women have succeeded in shifting their careers to new professions. It is clear that the door, which may have been closed to women before, is now open. This is a great opportunity for women to focus on advancing their careers.

Source: Women Entrepreneur India

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