Disguised to act like an abandoned bus, WONDA Coffee’s Mobile Speakeasy Café attracted coffee lovers and loyal consumers from all over the city. Opened to the public since September, the mobile café was well-received by Malaysians and saw over 1,300 visitors from across the Klang Valley who are both excited at the prospect of locating WONDA Coffee’s cleverly disguised abandoned bus and discovering the coffee paradise that it holds within.
For consumers who were able to successfully locate WONDA Coffee’s First-ever Mobile Speakeasy Café, a delicious surprise awaited them – a free cup of WONDA 3-in-1 premium coffee. Giving consumers another reason to rush to WONDA Coffee’s Mobile Speakeasy Café, the brand also collaborated with myNEWS.com Maru Café, to offer freshly baked goodies, Maru Bakes to consumers. Along with experiencing a one-of-a-kind mobile café, consumers were treated with a free cup of hot coffee paired with a fresh baked Maru Bakes bun from Maru Café.
WONDA Coffee’s Mobile Speakeasy Café was the first-ever café concept by WONDA Coffee that was both exciting and novel. Unlike regular coffee shops, netizens needed to hunt for this mobile café, adding more fun and a spirit of adventure to their regular coffee runs. They also needed a special code to gain access to the mobile café, giving the entire experience an air of exclusivity.
Keeping up with current trends, WONDA Coffee designed an Insta-worthy interior for their first mobile café with neon lights and lots of spots for that perfect profile picture. The mobile café set up was made complete with a coffee station, baristas and stools, where netizens could hang out for a few minutes while enjoying their favourite hot coffee along with Maru Bakes buns, allowing them to take a break and indulge in an exciting coffee filled adventure before heading back into their hectic schedules.
WONDA Coffee’s First-ever Mobile Speakeasy Café is yet another consumer centric campaign, that reads into what consumers want and delivers creative results to keep consumers engaged amidst challenging times.
“Collaborating with brands and partners that add value to the consumer experience is often key to successful campaigns. At WONDA Coffee, we are always looking to elevate our consumer’s experience with the brand. As such, we were happy to collaborate with myNEWS.com Maru Café for our first-ever Mobile Speakeasy Café as consumers enjoyed free WONDA 3-in-1 Premium Coffee and Maru Bakes buns from Maru Café,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business from Etika.
