During an event at Worldcom OOH’s New York offices, Valentín Bueno, CEO of Worldcom OOH, and Jonathan Mark, Managing Director for the United States and Canada, welcomed Dagmara Szulce, Managing Director of IAA Global, and Tom Steim, Vice President and Corporate Member in the USA and Canada of the IAA. The meeting marked the official entry of Worldcom OOH as a Compass Member of the IAA, joining a network that spans 56 countries and boasts around 4,000 members globally.
“We celebrate with great satisfaction our integration into the IAA, a milestone that reinforces our commitment to excellence and innovation in the advertising industry. Being part of the International Advertising Association provides us access to a vast landscape of opportunities and global resources that will enhance our capabilities, always with the aim of offering more strategic and effective solutions to our clients. Participation in this significant global organization will give us the opportunity to connect across the five continents with the world’s leading advertisers and agencies. At the same time, it allows us to access a wide range of knowledge, contacts, and best practices that will undoubtedly boost our growth and contribute to the continuous development of Worldcom as a global reference in the world of outdoor advertising,” commented Valentín Bueno, CEO of Worldcom OOH.
“With a commitment to driving industry innovation and fostering collaborative partnerships, the IAA looks forward to the collective expertise and contributions of Worldcom OHH. Together, we’ll navigate the evolving landscape of OOH advertising, shaping the future of marketing communications,” emphasized Sasan Saeidi, Global President and Chairman of the IAA.
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Dagmara Szulce, Managing Director of the IAA, added, “We are thrilled to have Worldcom OHH join our esteemed ranks as a Global Compass member. Their dedication to excellence in OOH advertising aligns perfectly with our mission to empower advertisers and marketers with the latest trends and strategies. We eagerly anticipate the collaboration with Worldcom to provide our members worldwide with insights into the future of OOH advertising.”
The IAA’s mission is to serve as a bridge for brands and marketing professionals seeking international growth, guiding its members through industry transformations. As a global guide and influential network of industry leaders, the IAA helps brands expand, strengthen, and innovate through meaningful consumer relationships.
About Worldcom OOH
A company specialized in OOH media, created to meet the demand for outdoor advertising in outdoor, indoor, digital, transportation, mobile, and cinema media. Providing global services, in the three phases of the business: planning, implementation, and control. It employs more than 200 people directly and has a wide network of strategic partners for commercial and operational management in more than 18 countries in Latin America, North America, and Europe, with current projections towards the Asian market.
About IAA
The IAA is the most influential network of marketing and communications professionals in the world. Founded in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and communications industry. For over eighty years, the IAA has played a pivotal role in supporting key industry issues such as commercial speech freedom, self-regulation, responsible advertising, education, and professional development. We have more than 4,000 individual and corporate members in the fields of marketing, advertising, media, communications, and academia, all involved in various disciplines of brand marketing and communications.
The IAA's presence spans most markets through Chapters and educational affiliates reaching 56 countries, where we serve the collective interests of the entire marketing communications profession, unlike other entities that advocate only for the interests of the sector they represent.
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