Yahoo Ushers In Communications Maven Asia Pacific’s tech giant, Yahoo, has made a strategic move in its leadership team by bringing on board Sona Iliffe-Moon as the new chief communications officer. In her pivotal role, Iliffe-Moon will work closely under the watchful eye of Jim Lanzone, the CEO of Yahoo.
Steering the Global Communications Ship Iliffe-Moon
Moon is poised to take the helm of Yahoo’s multifaceted global communications strategy. This encompasses a vast array of responsibilities from corporate and internal communication briefings to directly addressing the consumer base. Key on her agenda is to foster innovation throughout Yahoo’s product line, showcasing the brand’s metamorphosis over time. The crux of her role aims to bridge the gap between consumers, partners, and employees to Yahoo’s core ethos.
Hand-in-Hand with Marketing
A significant part of Iliffe-Moon’s role is to seamlessly intertwine with the marketing division. The goal? Crafting compelling stories that resonate on both earned media platforms and social channels.
A Storied Career in Communications With over two decades in the communications arena, Iliffe-Moon is no stranger to managing the narratives of some of the world’s most iconic brands. This includes tech giants like Facebook and Instagram and industry stalwarts such as Nestlé and Toyota. Most recently, she played a strategic role at Lyft, spearheading communications on various fronts.
Embarking on a New Journey with Yahoo
As Yahoo stands on the brink of a transformative phase, CEO Jim Lanzone’s confidence in Iliffe-Moon’s prowess is evident. He believes that her expertise will play a crucial role in sculpting Yahoo’s future narrative. Echoing similar sentiments, Iliffe-Moon nostalgically recalls how Yahoo played a significant role during her initial internet days. She eagerly looks forward to being a part of Yahoo’s next chapter.
Strengthening the Leadership Ranks Iliffe-Moon
Moon’s induction is one among the recent significant appointments at Yahoo, including Tressie Lieberman stepping in as chief marketing officer and Ryan Spoon taking up the mantle of president of Yahoo Sports. With Lieberman at the marketing forefront, the brand is set to make monumental strides in its global marketing and branding strategies.
