Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising media agency and marketing superstars develop the skills needed to lead and thrive in the workplace of the future. The programme, which saw its inaugural launch in Singapore last year, will see talents from Singapore alongside counterparts from Australia form a 30-strong cohort.
Taking place over two days in Sydney, Yahoo Academy 2024 will engage participants in in-depth workshops led by industry-leading experts. These sessions will delve into critical areas such as the practical implementation of AI, strategic and critical thinking, business problem solving and other areas crucial to the future of work in an era of unprecedented skills disruption.
It will all ladder up to participants solving a real business problem for an Australian charity, MMAD, in the famous Pitch Off, where participants will apply their learnings in a practical, team-based challenge. The stakes are high this year, with the winning team receiving a trip to a top destination marketing conference in June, including flights, 4-nights’ accommodation and conference tickets.
John McNerney, Managing Director of Yahoo AUSEA, says he is excited by this year’s programme: “Yahoo Academy is more than just a learning programme; it’s a launchpad for the next generation of media leaders. Over more than a decade, many of today’s industry leaders have been through our Academy experience, benefitting from real insights from the brightest and best practitioners in our industry.
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“With the whole world of work evolving at breakneck speed, it’s more vital than ever to ensure we’re equipping the next generation of leaders with the tools they will need to make a real difference in their careers. I’m excited to see how this experience will help to elevate this year’s group with an incredible programme locked in.”
The trainers for the workshops will be revealed soon. In previous years, Yahoo Academy has seen the likes of Rosie and Faris Yakob, Cindy Gallop, Rishad Tabacowalla, Greg ‘Sparrow’ Graham, Dominic Price and Briony Benjamin lead hugely impactful workshop sessions for delegates.
Sharing her experience, Ong Hooi San, Senior Digital Manager at PHD Singapore and class of Yahoo Academy 2023 said, “Yahoo Academy was a unique opportunity, unlike anything I’ve experienced before. It was inspiring to engage with experts and participants in cross-cultural exchanges, and this helped me broaden my perspective and understanding of the advertising, marketing and the digital landscape. Yahoo Academy motivated me to think outside the box, innovate, and push the creative boundaries in my day-to-day.”
Nominations are now open for professionals in Australia and Singapore with 1-7 years of experience, eager to take their careers to new heights. Nominations close on Friday, March 22. Nominees must be able to attend the workshop in Sydney on May 14 and 15.
For details on how to apply, visit https://yahooacademy2024.splashthat.com/.
