In celebration of the approaching Hari Raya season, the much-anticipated ZALORAYA 2024 campaign has been unveiled by the renowned Asian online fashion platform, ZALORA. There is a riot of colourful modest dress styles in the ad. The varied interests of Muslim customers in Southeast Asia are catered to by this year’s campaign, which features a blend of modern and traditional elements.
You may view the collections of both well-known and up-and-coming Indonesian and Malaysian designers at the ZALORAYA 2024. Nineteen illustrious labels promote these designers. ZALIA and LUBNA, two of ZALORA’s own labels, provide fashionable, reasonably priced clothing; in addition, renowned designers such as Tom Abang Saufi of Malaysia and Neelofa, creator of Naelofar, contribute their own unique designs. This year’s curriculum includes two Indonesian artists, Ria Atelier and Embara.
The commercial is essentially an emotional video about family, love, and sisters. The film follows two sisters as they learn the significance of wearing matching clothing during Hari Raya, highlighting the timeless attractiveness of cultural customs.
Earlier periods, both virtual and physical Honour Customs and Style ZALORAYA 2024’s reach goes well beyond the virtual realm, thanks to its various regional events. Get a close look at the designs during the #ZALORAYA2024 Fashion Showcase in Kuala Lumpur, Malaysia’s Sentul Pavilion. Special gatherings, concert invitations, and chances to win incredible prizes are just a few of the perks that VIPs enjoy throughout Ramadan.
The ZALORAYA 2024 pop-up shop and fashion show, set to take place in Jakarta’s Kota Kasablanka, will be the crown jewel of Indonesia’s celebrations. The event will include the work of local designers and businesses such as Vivi Zubedi, Geulis, Benang Jarum, Nada Puspita, and Klamby, among others. This is in line with ZALORA’s aim to back the Indonesian government’s “Proudly Made in Indonesia” initiative. Local designers and influencers also provide hijab style classes to make Indonesian parties more interesting.
The Future of a Developing Market: The Impact of Understated Clothing Among younger customers who place a premium on both religion and style, Bright ZALORA—which already dominates the modest clothing industry in Southeast Asia—expects even greater development in this sector. Sales of modest clothing are predicted to reach an all-time high of $311 billion this year, further establishing the industry’s apparent supremacy.
“Being Asia’s fashion expert, ZALORA recognised the immense opportunity early on in catering to the diverse needs and tastes of our Muslim consumers. Since launching our modest wear category in 2014, we have been seeing positive growth. From our early foray into modest wear to our ongoing collaborations with local designers, we remain committed to growing this vibrant market segment and leading the way in shaping the industry in this region.” said Mia Lim, Category Manager for Modest Wear at ZALORA Malaysia.
Exploring the Collections: A Blend of Classic Designs with Contemporary Elegance
Many other cultures served as inspiration for this year’s ZALORAYA collections. The ZALIA label, created in-house by ZALORA, features Renaissance-inspired items that combine Eastern and Western styles. The ZALIA Basics line pays tribute to Malaysian culture with its batik-inspired patterns and elaborate needlework. The refined and exquisite designs that cater to local tastes are what set the ZALIA capsule collection from Indonesia apart.
For women juggling career, marriage, and family duties, LUBNA’s newest collection is a celebration of femininity with a young charm. Vibrant motifs, elaborate stitching, and textured lace are all part of the designs. At ZALORAYA, pastels, brighter colours, and deeper tones are all the rage for 2024.
Eco-Friendly Clothing Becomes the Focus The eco-friendly materials used in Stage ZALORA’s private label modest wear designs demonstrate the company’s dedication to sustainability. Linen, repurposed satin, polyester, chiffon, and only around 20% of the outfits are comprised of these materials.
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An Enduring Customer-Focused Service
Working tirelessly to ensure customer happiness in every market is ZALORA’s top concern. Fast order processing and assistance for brand partners are guaranteed by internal e-distribution and e-fulfillment technologies.
As a vital regional fulfilment facility housing millions of goods, ZALORA’s regional e-Fulfillment Hub in Malaysia is a significant site for the company. Thanks to its state-of-the-art operations and logistics, this hub guarantees effective inventory management and smooth supply chains, particularly during busy seasons.
Environmental concern is also a top priority for ZALORA. Five percent of all package deliveries in Q42023 were facilitated by lower-carbon logistics solutions, and the business intends to increase its utilisation of these. Its three regional fulfilment centres not only manage trash, but also use sustainable packaging and keep their recycling rate at 90%. You may recycle your old ZALORA clothes at approved facilities in Singapore, Malaysia, and Indonesia as part of their take-back activities. This is another proof of ZALORA’s commitment to creating a circular economy and lessening its negative influence on the environment.
Customers of Muslim faith may feel good about celebrating Hari Raya in style thanks to the extensive and fashionable ZALORAYA 2024 selections, the company’s dedication to sustainability, and the great customer service they get. By showcasing the brand’s distinctive combination of history, style, and social responsibility, the campaign solidifies ZALORA’s position as a top fashion destination in Southeast Asia.
