Caspar Schlickum to lead Asia Pacific region; Peter Kolster Hansen to lead Next-Generation Content Services
Accenture has expanded the worldwide leadership team of Accenture Interactive Operations with the hiring of Caspar Schlickum as regional managing director for Asia Pacific (APAC) and Peter Kolster Hansen as managing director and worldwide lead for Next-Generation Content Services.
Both will play a critical role in differentiating Accenture Interactive Operations’ product and service offerings to help clients reinvent the way they activate, operate and scale marketing programs to drive superior business outcomes and measurable performance.
Based in Singapore, Schlickum will be responsible for leading Accenture Interactive Operations in the APAC region. He brings to Accenture 17 years of leadership and business development experience with start-ups and established business clients. Schlickum joins Accenture from WPP, where he most recently served as CEO of Wunderman APAC and was EMEA CEO and co-founder of Xaxis, WPP’s data and technology-driven media business. Prior to WPP, Schlickum worked in Deutsche Bank’s investment banking division.
Based in New York, Hansen will be responsible for Accenture’s data-driven approach to dynamic content creation and customisation across multiple touch points and creative services activation. This includes tighter integration with artificial intelligence (AI) and machine-learning technologies to power the effectiveness of Accenture’s programmatic, digital marketing and ecommerce offerings. Hansen joins Accenture from Adobe, where he served as the global head of creative agency partnerships for its Creative Cloud business.
“Caspar’s appointment gives clients a trusted partner to deliver on their growth agenda by leveraging opportunities in the region. Peter’s appointment provides clients with an expert to ensure the integrated deployment of multi-channel content creation,” said Nikki Mendonça, global president of Accenture Interactive Operations. “With analytics, automation and applied intelligence as the new competitive advantage, we can now activate a cost-effective hub-and-spoke marketing operating model for the world’s most notable brands.”
Schlickum said, “In today’s highly interconnected world, marketers need a partner that can deliver consistent world-class execution, bring together content and drive commerce. Accenture has the expertise and relationships across operations, technology and experience design to help our clients achieve their business objectives. I’m excited about the opportunity to help clients in APAC rapidly deploy solutions that reinvent the legacy marketing supply chain.”
Hansen said, “For sustained growth, brands need to connect with their customers on an individual level. Only Accenture Interactive Operations can offer a model for marketing engines on a global scale, powered by AI and machine learning, that are bespoke to each client’s brand needs. We can now hyper-personalise every piece of the millions of versions of content needed across multiple channels for more effective desire-building awareness and commerce transactions.”
Today’s announcement arrives on the heels of Accenture’s release of its new flagship SynOps for Marketing human-machine operating “engine” that optimises the synergy of data, applied intelligence, digital technologies and talent to help organisations transform business operations, create exceptional user experiences and deliver results previously unimaginable.
With expertise in more than 20 industries and 45 languages, Accenture Interactive Operations is the global marketing managed services arm of Accenture Interactive. Fully leveraging automation, analytics and AI across all consumer touchpoints, Accenture Interactive Operations creates solutions with speed, scale and agility to help clients achieve a step change in marketing-led growth.