No one can give Search Engine Optimisation the brush off if you want to get the targeted audience through the door. SEO refers to the optimization of the webpages of your site so that it could appear high in the search engine results. SEO is both technical practise and creative art.
SEO enables you to make sure that a search engine like Google can easily rank your site. One has to make use of SEO practices to make sure that search engines show their sites in the top results so that users can find their site against the specific keyword.
Technology is changing day by day so the trends in SEO. Despite the fact that SEO is still being done in the same way, still, there are some changes in the factors affecting the SEO each year. So, if you are in the know what factors will affect the SEO in the year 2019, you should get your head around a few things. In this post, we are going to delve into which factors are going to affect SEO the most in the year 2019. Here goes:
Mobile-First indexing-a revolutionary change in the world of SEO. Many people even don’t know what Mobile-First Indexing is? The answer is very simple, mobile-first indexing means that the Google or other search engines will first look at the mobile version of any webpage before analysing the rank of any website. It is thought-provoking that it relates to both desktop and mobile website results. It’s quite simple to understand that from now, you have to consider the mobile version as the primary version of your website.
Due to an upsurge in mobile phones usage and evolution in technology, most of the people have abandoned the use of desktops. More than 60% of people are browsing from mobile devices and this percentage is growing day by day. Deeply noticing all this Google and other search engines felt need to make an alteration like this. It is now the chief concern for your website to have a mobile version, or else the ranking of your website may be affected seriously.
If your website isn’t mobile-friendly, the algorithm of search engines will take note of this. As a result, your website ranking will possibly be harmed. Here are some useful tips to inspect whether your website is Mobile-friendly or not, and also to improve the ranking of the website. These include:
- Primarily use of Mobile Responsive theme
- Maintaining stability in the quality of the content on mobile and desktop site
- Keeping the same structured data on both versions
- Making sure the Google Search Console is responsive to your site
- Checking out regularly that Google or any search engine is able to index your mobile site.
- A swift speed of the mobile version of your website.
Page Speed. There are no two ways about the fact that time is money and this is not going to change even this year. All of us want to gather information in minimum time. Thus, it’s important to cope up with the pace people want these days. No one has enough time to wait until your site opens completely. And if it takes more than a couple of seconds to load, the user will eventually leave your site. That being the case, the page speed has become an important factor for the optimization of your website to get the targeted audience through the door.
Having said that, the user would want your site to load within 3 seconds or otherwise they’ll leave straight away. So, page speed should be given a look-see when it comes to the optimization of your website. We have singled out a few things which you should keep close weather on while optimizing the speed of your webpages. Let’s get into this:
- Make as less use of plugins as possible to prevent congestion.
- Take the services from a professional hosting company.
- Upload the images with reduced size.
- Java and CSS both should load at the same time.
- External hosting plans.
- Browser caching should be enabled.
Authoritative and Weighty Content. It’s not hard to see why Google and other search engines are making a modification from traditional search engine optimization (SEO) to highlight the importance of quality and authoritative content. Nevertheless, it’s still of the essence to optimise your Metadata and remain on top of the related keywords. And no one can neglect the importance of quality and informative content to generate organic search results. So, weighty content is a lifesaver in this case.
Beyond the shadow of a doubt, information is something visitors want to get their mitts on. And if the content on your page is not able to give the required information to the visitors, it is of no import. That’s a given. Thus, weighty and authoritative content will be the match winner in 2019 too.
Link Building. Link building is still a very important factor in website optimization and it’s not going anywhere in this year too. Needless to say how link building has influenced the ranking of the websites on search engines. And Google has declared that links are the top ranking factor these days and without authority backlinks, the ranking is almost impossible. So, you should also keep an eagle eye on this factor and optimise your site. The more links you get from relevant authoritative sites, the more your site is likely to appear in the top results.