fbpx
Connect with us

Subscribe

News

Top 10 YouTube Ads That Singaporeans Watched In The First Half Of 2019

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

Recently, Google unveiled its YouTube Ads Leaderboard for the first half of 2019, showcasing a list of top 10 video ads that captured Singaporeans’ attention from January to June. This half-yearly list demonstrates the creativity displayed by brands and agencies, and the success of these ad campaigns through experimentations with video formats in dynamic ways.

The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. This Leaderboard celebrates the brands that performed best in Singapore from January to June 2019, The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas, producing attention-grabbing and engaging ads to earn and hold viewer attention. 

Some themes observed from the leaderboard:

Tapping on festivities to capture hearts. Telling emotional stories in tune with the aspirations and beliefs during the celebrations proved to be a recipe for success, as shown by Apple’s cinematic Lunar New Year ad which shot to the top of the leaderboard. The value of keeping strong familial ties during the Holy Month of Ramadan were also illustrated through the Public Utilities Board’s tear-jerker, Kinship (#4) and GovSingapore’s Hari Raya with #HafandHaf (#10).

Audiences paying more attention than before. Countering the narrative that audiences have short attention spans, 80% of the leaderboard comprises ads that crosses the 90 second mark. This includes the new subject-based banding by the Ministry of Education (#8), The Learning Lab’s moving stories of a child’s life beyond grades (#7) and the Public Hygiene Council’s methods to ‘spark joy’ in a hawker centre (#9). Duration is no longer a limiting factor for content, but brands have to stay creative and authentic to keep viewers tuned in. 

YouTube Singapore Ads Leaderboard for Jan – June 2019. Check out the full YouTube Ads Leaderboard here and below!

https://youtu.be/Eu-TqfxpfgU
Apple
GovSingapore
CPF Board
sgPUB
Republic of Singapore Navy
SingTel
The Learning Lab
Ministry of Education
https://www.youtube.com/watch?v=jdFqO-ttiDM
Public Hygiene Council
GovSingapore

Sign Up For Our Newsletter

Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

TikTok Introduces Lead Generation Ads To Enable Businesses To Drive Customer Acquisition With Ease

News

Accenture Interactive’s Droga5 Expands Global Footprint With Opening Of Office In Japan

News

Icertis Again Named A Leader In Gartner Magic Quadrant For Contract Life Cycle Management

PR Newswire

Carsome Partners With Aspirasi To Offer Data-Driven Dealer Financing Solutions

News

Connect
Sign Up For Our Newsletter