Connect with us



Munchy’s Bags “Biscuit Brand of the Year” At World Branding Award

“To be a winner at the Awards, the brand has shown that they have built themselves up to such a degree that they are placed amongst the best brands in the world.”

Munchy’s, the proud Malaysian brand has received the “Biscuit Brand of the Year” award at World Branding Awards, held at Kensington Palace, London, recently.   

The World Branding Awards is organised by the World Branding Forum, a global non-profit organisation based in London. It is dedicated to advancing branding standards for the good of the branding community and consumers. The forum runs various programmes and organises conferences, workshops and seminars. It hosts the World Branding Awards annually, currently entering into its sixth edition.  

The award recognises and celebrates some of the best global and national brands for their work and achievements. Winners are judged through three streams – brand valuation, consumer market research and public online voting. 

Mr. Rodney Wong, Chief Executive Officer of Munchy’s, credited the win to the 28 years of hard work and product innovation of the company. The “Biscuit Brand of the Year” award is an acknowledgement to the tireless effort of the Munchy’s teams that build and maintain the brand presence in an ever changing market. 

The award recognises our efforts to consistently producing high quality products, using the finest ingredients for consumers around the world.  It is also a global recognition of our strong brand equity. We will focus on fuelling our success through more product innovations as well as expanding our market regionally and globally,” Wong said. 

The World Branding Forum’s Chairman, Richard Rowles said that this is a celebration of the continuous efforts that are vital to building outstanding brands. “The winning brand established a strong brand recall, top-of-mind awareness and trust among their consumers.” 

Julian Anderson, Director of World Branding Forum, added that a good brand needs to offer a meaningful experience to their customers, while remaining relevant and distinctive. “To be a winner at the Awards, the brand has shown that they have built themselves up to such a degree that they are placed amongst the best brands in the world.” 

For more information about Munchy’s upcoming activities and promotions, kindly visit their Facebook or website.

Sign Up for Our Newsletter

Editorial Team
Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

person holding pepsi can person holding pepsi can

Etika Appoints Industry Expert Yee Pek Kuan As Vice President Of Marketing


REDISCOVER: Classic Hues & Fresh Ideas Combine To Tell New Stories


black hyundai palisade car in a garage black hyundai palisade car in a garage

CNN & Hyundai Motor Company Embark On A New Campaign Exploring Innovations In Transport & Mobility

PR Newswire

person jogging person jogging

Herbalife Nutrition Seeks To Break Health Inertia Through The Get Moving With Good Nutrition Campaign & 40th Anniversary Virtual Run


Sign Up for Our Newsletter