When it comes to marketing and advertising, the growth of technology continues to overwhelm us with more options than we can keep up with. Nevertheless, efficient marketing means also going back to the basics, from time to time.
Below I describe three marketing ideas which will help you acquire new leads and keep relationships with existing customers strong and warm.
Direct phone communication. One of the best ways to develop and keep relationships with new and existing clients is direct communication. The power of the voice. A phone call. Picking up the phone and calling each and every one of your customers can be one of the best ROIs possible. Show empathy during those challenging times, ask how they are doing, offer to provide any help if necessary. Show your real human face.
Handwritten notes. Yes, you read that right. Handwritten traditional notes on a card. Whether it comes to thank a client, wishing someone a “happy birthday,” or just sending a postcard to say “hello,” people will be amazed by this traditional and unexpected action. It’s a personal way to let your customers know how much they mean to you and the majority will enjoy getting an enjoyable surprise through the mail.
Targeted advertising. One of the best ways to acquire subscribers or leads is through Facebook ads. Specifically aiming and the ability to brand your message and tell a story on the newsfeed will help us build a brand and gain customers. But you need to know that you need patience, time, and budget to test and find the ads that work best for you. You will also need to change them every now and then in order to keep things fresh and conversions robust.