The global pandemic that is COVID-19 placed the world in a state of uncertainty. Businesses temporarily closed, which negatively affected economies of various countries. With these current events, business owners such as yourself may be pondering what is going to happen with your investments, which probably includes digital campaigns.
It’s only normal that you are thinking about stopping your digital campaigns with the current situation we are facing. There is a cloud of doubt that is hovering over your head. It’s an important investment that you made and you are unsure of what is going to happen if it continues to run.
I can’t tell you what to think and what to do, but I can alleviate some of the stress that you are feeling towards your digital campaigns. When it comes to this kind of matter, it’s always best if you look at the factors that influence where you put your money on before making a decision. So before deciding to cancel your digital campaigns due to COVID-19, read this first.
People still need products and services. As negative as everything seems to appear, the world is still moving. Yes, COVID-19 is crippling, but governments of different countries that are suffering the effects of the pandemic are all looking for a solution to solve the problem. This virus is not invincible, and people are still going on with their lives even though movement is restricted since it is advised to quarantine if you are sick and to practice social distancing.
Most of the people around the globe are spending their time online since they can’t leave their homes. Business establishments such as public markets, fast food restaurants, and courier and shipping companies are still open to provide essential services. Other jobs that do not require traveling to their offices are still available, so it’s highly likely that digital marketing companies are working at home. Carl Ocab Digital Marketing is one of those digital marketing agencies that are still operating amid the COVID-19 pandemic, and still working hard in ensuring that their clients’ investments do not go to waste.
People search when there is scarcity. Since most of the world’s population stays connected most of the time due to the current circumstances, the search engine traffic is high. If your digital campaign involves search engine optimization (SEO), then you can still profit from it. With the supply of certain products and some services limited because of the pandemic, people will likely turn to alternatives. If you can be in the search results when people are searching for scarce goods or services, your business can be the recipient of a windfall. SEO is the best facet of your digital campaign to capitalize on during this time, as keyword costs on scarce items and services will most likely go up as the demand becomes greater.
Search engine results are measurable. Buyer behavior is changing and is sure to change in the next few months. SEO allows you to switch the focus of your campaign to consumers with more immediate buying intent. It’s also easier to measure, unlike branding efforts. Keep in mind that when it comes to search engine marketing it’s essential to look at and analyze your data. This allows you to adjust your budget and digital efforts when you need to. You can move your budget placing on keywords with stronger buyer intent which will allow your business to be more visible.
I can only hope that this article has provided you with information that enlightens you about your existing digital campaigns. Digital marketing is probably the most reliable way to generate stable income. Before deciding if you should pull the plug on your digital campaigns, think about the current and future scenarios, and what opportunities it has presented that you can capitalize on.