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AnyMind Group Launches Deal Discovery Through AdAsia

New PMP tool looks to drive greater transparency in Asia for advertisers

Photo by Thomas Ribaud on Unsplash

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced the launch of Deal Discovery, a self-serve tool that enables advertisers to find and curate display and video advertising inventory, and set up private marketplace (PMP) deals through the AdAsia Premium Marketplace. 

With Deal Discovery, advertisers can now directly tap into programmatic guaranteed and programmatic direct deals through AdAsia’s 1,200 publisher partners that are serving a combined 118 billion monthly impressions across Asia, including iQIYI (outside of Mainland China), Pantip in Thailand, The Manila Times from the Philippines and more. 

Otohiko Kozutsumi, Chief Commercial Officer and co-founder of AnyMind Group said: “We are continuing a commitment we started four years ago as AdAsia, to provide transparent advertising across Asia. In this time, we have drastically grown available inventory and buying capabilities across web, in-app and DOOH advertising, alongside other brands like CastingAsia for influencer marketing, and Deal Discovery was created with our programmatic agency buyers in mind for seamless, transparent and quick PMP deals.”

Advertisers can easily search for available inventory and publishers across IAB-listed verticals, and view direct data and insights into available impressions, viewability, site information and pricing. This data is made available through the AdAsia360 platform, and verified by 3rd-party ad verification partners Integral Ad Science and Adloox for viewability, and brand safety. Once a deal ID is created, advertisers can use their preferred buying platform to execute on the PMP deal.

Deal Discovery is integrated into the AdAsia Digital Platform, an integrated solution that enables advertisers to manage campaigns and reporting for display, video and DOOH advertising. In March 2020, AnyMind Group announced the acquisition of POKKT Mobile Ads, expanding its offerings into in-app advertising, and reaching into India and the United Arab Emirates.  

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