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Jennette Cajucom

On Finding Your Purpose: Why Your Just Because Could Just Be Your Just Cause

At the end of the day, we want more people to support and rally for our cause, especially if it will help make the world a better place

Photo by Valeriia Miller from Pexels

The 3rd season of “Your Brand, Your Story” has just started a couple of weeks ago.

To kick off this new season, I’m sharing this episode about finding one’s purpose. For this first episode, I simply share with you how I was able to find mine. I’ve aptly called this episode, “Why Your Just Because Could Just Be Your Just Cause” because that’s what exactly happened to me.

As cliché as it may sound, but at this stage, the best analogy that I could give is our concept of love for another person.

We love a person just because. We do certain things JUST BECAUSE. And while it’s still good to do things for people JUST BECAUSE, it helps to inspire people by letting them know our JUST CAUSE.

At the end of the day, we want more people to support and rally for our cause, especially if it will help make the world a better place. At this point, I’d like to borrow the words of Simon Sinek: “Our Just Cause is our WHY projected into the future. It describes a future state in which our WHY has been realized.” You see, the things that we do JUST BECAUSE could just be an answer for our JUST CAUSE.

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Jennette Cajucom
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Jennette is Marketing In Asia's Editor for Visuals and Community Engagement. Leading the MIA's Community Engagement initiative, Jennette also helps CEOs and business owners on their branding strategy. Follow her on LinkedIn and website.

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