Connect with us



Coca-Cola’s Launches New ‘Turn Up Your Rhythm’ Campaign Featuring Vocals From Grammy-Nominated BTS

The campaign launched in Indonesia this week and will roll out in countries across the region over the course of this year

In January, Coca-Cola kicked off its global uplifting new campaign  ‘Turn Up Your Rhythm’ starting in Indonesia and featuring the latest music track from Grammy-nominated  global superstars BTS. Coca-Cola’s new ‘Turn Up Your Rhythm’ film, featuring BTS’s cover of ‘Jungle’, is supported by an  integrated marketing campaign across social media, TV, mobile and in-store. 

Pratik Thakar, Head of Global Creative Strategy and Content, The Coca-Cola Company said: “We are happy to be collaborating with BTS for our Coca-Cola campaign ‘Turn Up Your Rhythm’.” Watch the video here.

“It features our new film which takes a look at how dull or idle moments in your day can be transformed  into memorable and uplifting ones, by reaching for an icy-cold Coke. The campaign launched in Indonesia this week and will roll out in countries across the region over the  course of this year,” Thakar said. 

The Turn Up Your Rhythm film takes the viewer on a journey of imagination through a Coca-Cola factory  where dull moments, like sitting in an office or waiting at a bus stop, are transformed into memorable and  uplifting ones. In the film, the BTS cover of X Ambassador’s track ‘Jungle’ provides the pulsing, energetic beats to the  bottles of Coca-Cola on their way out to refresh the world. 

Sign Up For Our Newsletter

Editorial Team
Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Asia Pacific Communications Leaders Optimistic For 2021 Despite Pandemic And Concerns Around Burnout And Mental Health


Juwai IQI To Build 1,000+ Strong Data And Technology Team In Kuala Lumpur


FDV Acquires Leading General Classifieds Portal In Chile


McDonald’s Hong Kong And Keung To Partner Up To Rejuvenate The Big Mac


Sign Up For Our Newsletter