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Carousell Redefines Millennial Commerce Marketing With Carousell Media Group

Connecting brands with tens of millions of millennials every day

Photo by Bench Accounting on Unsplash

Carousell Group, one of the world’s largest and fastest growing classifieds marketplace platforms, today announced the launch of Carousell Media  Group, a dynamic full-service marketing platform that offers advertising solutions across  Carousell Group’s family of brands – Carousell, Mudah.my, Cho Tot and OneKyat – in Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan and Vietnam. 

“Connecting brands with tens of millions of millennials every day – that’s what we do at  Carousell Media Group. Over 70% of our audience is 20-35yr olds, who are generally part of  a passionate community that comes to our platform to buy, sell and interact with one  another. This makes the Carousell Media Group uniquely positioned to help brands connect  with and better understand the buying habits and attitudes of this highly sought after  consumer segment.” said JJ Eastwood, Managing Director of the Carousell Media Group.  

“While purchase intent, scale across the region and precision ad targeting are all very  attractive propositions to advertisers – we are also on a mission to build a more socially  responsible, transparent and brand-safe advertising platform,” added Eastwood.  

Cheryl Lim, Vice President, Head of Brand, Marketing Communications and Sponsorship at  Manulife said “Carousell was one of our key advertising partners for our ‘Life Goes On’  campaign in Singapore. Using their advertising solutions allowed us to identify and target  Millennials, especially Sneakerheads, to partake in our weekly draw where we gave out  highly sought-after sneakers. Through their strong affinity with the millennial market, we  generated a large number of leads and exceeded our initial expectations for the campaign.” 

Carousell Media Group was proud to support the “COVID-19 Free Ads for Charity” initiative  that offered $2 million in an advertising for non-profit organisations including Singapore Red  Cross, Give.Asia, Free Food for All in Singapore, Parents Without Partners in Malaysia,  Habitat For Humanity in Hong Kong and Caritas Manila in the Philippines to help the  communities impacted by COVID-19. Visit here for more information about Carousell Media  Group.  

JJ Eastwood is an Ad-Tech veteran who brings over 20 years of advertising and leadership  experience in driving revenue growth. At eBay, he launched Australia’s largest private  programmatic marketplace back in 2012. Following eBay, he established the APAC  business for Ad Tech firm Rocket Fuel, moved on to become the CEO of HuffPost Australia and most recently led the expansion of Rakuten Advertising’s programmatic, affiliate and  search businesses across Asia-Pacific. 

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