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UM Appoints Lawrence Wan As China CEO

He has a proven track record of productizing, operationalizing, evangelizing and integrating new digital media innovations into global brands’ marketing strategy

UM, the full-service media and marketing solutions  agency within Mediabrands, has announced the appointment of Lawrence Wan as  CEO, UM China. Lawrence Wan will join the agency in April 2021 and report directly to  Chris Chen, CEO of Mediabrands China, and Kasper Aakerlund, Regional President, UM  APAC.  

As a digital media and marketing veteran with more than 20 years of experience  across the greater China region, Wan has been pioneering digital transformation from  the internet boom to ad tech to data-driven AI. He has a proven track record of  productizing, operationalizing, evangelizing and integrating new digital media  innovations into global brands’ marketing strategy.  

Most recently, Wan was Managing Director, Team Intel and Head of Integrated  Solutions & Growth at Dentsu International China. His prior roles included Managing  Director of AMNET China and Managing Director of iProspect China within Dentsu  Network, as well as senior leadership roles at GroupM and Omnicom Media Group.  

In his new position as CEO of UM China, Wan will lead the team to drive digital  transformation and growth, and provide clients with best-in-class offerings across  data, strategy & analytics, performance and planning to help them navigate the  evolving media ecosystem and futureproof their business. 

Chris Chen, CEO of Mediabrands China commented, “As digital transforms the  business landscape and the pandemic accelerates that transformation, UM believes  the future is now and embracing change is the only way to drive growth. As a digital  transformation pioneer with a growth mindset, I believe Lawrence is a great fit with  UM’s Futureproof philosophy and he is the “future” talent we are looking for to lead  the UM China business to new heights.” 

Kasper Aakerlund, Regional President, UM APAC said, “I am very excited to welcome  Lawrence to UM China. Lawrence has the qualities that matter to our clients – entrepreneurial spirit, focus on growth and passion for driving digital transformation. I  have no doubt that Lawrence will make great strides for UM China and I look forward  to working with him to futureproof our clients’ business.”

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