Adyen, the payments platform of choice for many of the world’s leading companies, today launched an interactive video campaign to reach merchants across Asia Pacific. Designed to help retail and food and beverage (F&B) merchants understand how customer behaviour is changing, the video experience showcases trends and data as users navigate through a fun, choose your own adventure style format.
According to recent independent analysis, conducted by Opinium Research and published in Adyen’s Agility Report, consumer expectations have shifted dramatically in a post-COVID world. Sales channels are in flux, digitisation continues at pace and customers now demand seamless experiences across all channels.
To extend the reach of the Agility Report and show its payment technology in action, Adyen engaged Herd MSL and Prodigious, sister agencies within Publicis Groupe Australia, to create its first in-region creative campaign. Designed to showcase what modern retail and F&B customers really want, the interactive video invites users to step into the customer’s shoes and select from experiences that move between online and offline channels. The video highlights the power of unified commerce – whereby payments from all channels feed into the same system, allowing greater flexibility for customers and better insights for merchants, no matter how many new channels or customer journeys they add.
Tamara Yee, Head of Marketing and Communications, APAC at Adyen said, “The post-COVID world requires agility and transformation. Customer expectations have shifted dramatically, and in this new paradigm, unified commerce can help businesses across Asia Pacific to thrive. This campaign is designed to immerse merchants in an engaging, choose-your-own-adventure experience where they can walk in the shoes of today’s customer. What better way to demonstrate the value of unified commerce for merchants, than by showcasing what it looks like to a consumer. It’s great to see this creative idea come to life.”
Lewis Shields, Head of Social and Content Marketing at Herd MSL said, “Working with Adyen and Prodigious to deliver this immersive video experience across three markets has been hugely rewarding. Interactive videos are a brilliant format for delivering custom messaging, without the user needing to leave the video experience. It creates a multi-level storytelling opportunity that’s both informative and entertaining, which can be a hard juggle in B2B marketing.”
Step into the shoes of today’s consumer and see where your choices take you. Check out Adyen’s interactive video experience here.
Head of Marketing, APAC: Tamara Yee
Marketing Manager, AUNZ: Aarti Suri
Lead Designer: Andrada Smaranda
Marketing Manager, APAC: Kristen Lim
Herd MSL – Creative and Content
Creative Director, Head of Social and Content: Lewis Shields
Account Director: Laura Sanford
Senior Account Manager and Project lead: James Kean
Public Relations: James Eisen
Prodigious Australia – Production Company
Executive Producer: Tim Pietranski
Director/ DOP: Sam Bruce
Producer: Sophie Elliott
Editor: Aleksandris Manou
Compositor: Matt Brunner
Audio Engineer: Shane Vancuylenberg