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Spotify’s On Repeat Playlist Marks 12 Billion Total Streams, Now Available For Advertising Sponsorship In APAC

This allows advertisers to own the moment end-to-end as they share their messages with Spotify Free users via display, audio and video ads

Since On Repeat’s debut in 2019, Spotify fans around the world have spent over 750 million hours getting more (and more, and more) of the songs they can’t stop listening to. The personalized mix is filled with the tracks each user has streamed the most over the past 30 days. And now, it’s reached 12 billion streams globally. 

Spotify has announced that for the first time On Repeat is now available for advertising sponsorship across 30 markets across the globe, including Australia, New Zealand, Indonesia, Philippines, Thailand, Singapore, Malaysia and Taiwan. This allows advertisers to own the moment end-to-end as they share their messages with Spotify Free users via display, audio and video ads. Following Discover Weekly in 2019, On Repeat is the second personalised playlist available for sponsorship on Spotify. 

To celebrate this milestone, we’re sharing the songs and artists On Repeat listeners couldn’t get enough of this past year. 

Top Tracks:

  1. Blinding Lights” by The Weeknd
  2. Dance Monkey” by Tones and I 
  3. Circles” by Post Malone 
  4. Don’t Start Now” by Dua Lipa
  5. Señorita” by Camila Cabello and Shawn Mendes

Top Artists:

  1. Bad Bunny
  2. The Weeknd
  3. Post Malone
  4. J Balvin
  5. Ariana Grande

In terms of listeners, 18-24 year-olds are the top audience streaming On Repeat most frequently, followed by 25-29 year-olds. And the decade most listeners want to relive? The 2010s. 

Spotify users can relive their favorite music moments with the On Repeat playlist, found under “Uniquely Yours” within the “Made For You” hub.  For more details on the advertising opportunity, head to Ads.Spotify.com.

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