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1st Boutique In Indonesia, 1st Concept In Southeast Asia, Sulwhasoo Officiates Flagship Store In Plaza Senayan

the boutique adapts first-ever design concept in Southeast Asia with an area spanning over 117 square meters

Recently, South Korea’s beauty luxury brand, Sulwhasoo, officially opened its first ever boutique in Indonesia, strategically situated in South Jakarta’s luxurious shopping destination, Plaza Senayan. The shop with multi-sensorial boutique experience is a testament of a strategic partnership between Amorepacifric Indonesia with PT Mitra Adiperkasa Tbk.

Located at Plaza Senayan, Jakarta – Ground floor in units 151A, 153A & 155A, the boutique adapts first-ever design concept in Southeast Asia with an area spanning over 117 square meters. Inside the boutique, visitors can find a wide variety of signature products from Sulwhasoo, which are often best-sellers and favorites among global beauty product enthusiasts and lovers. Not only that, but even the most premium line of its signature, namely Sulwhasoo Timetreasure Honorstige, is available exclusively at this boutique.

In his opening remarks, Eunsan Jeong, Director, Amorepacific Indonesia, enthusiastically welcomed the official opening of this store. “This boutique is a true manifestation of Sulwhasoo’s commitment in presenting the most luxurious multi-sensorial experience using signature products to invite guests or visitors to pamper themselves for a moment and rejuvenate their minds before returning to their activities. This boutique presents the most comprehensive range of Sulwhasoo product portfolios in Indonesia, so that visitors can choose directly the product that suits their skin condition and their heart’s desire ”.

As a skin care pioneer that has always instilled cultural wisdom and modern science since 1966, Sulwhasoo adheres to the core philosophy that beauty will not fade over time. On the contrary, Sulwhasoo is committed to reveal and embrace eternal beauty.

Launched for the first time ever in Indonesia with the pioneering boutique design concept in Southeast Asia inspired by the essence of Ginsenomics™, the philosophy of “Timeless Wisdom, Ageless Beauty” is conveyed harmoniously into the interior design style guided by the foundational theme of cultural heritage and selected natural spices, especially Ginseng Saponin which have always been the basis for the strength of Sulwhasoo’s signature products.

Ginsenomics™ is an innovative application blending eastern heritage and western science, exclusively patented by Amorepacific. Consisting of anti-aging agents and ingredients powered 6,000 times with Compoud K using bioconversion technology, thus consumers’ facial skin is increasingly protected from external factors such as air pollutant, sunlight, and radical elements.

Ratih Darmawan Gianda, VP Investor Relations, Corporate Communication & Sustainability for MAP Group, said, “We are extremely happy and proud to add Sulwhasoo to our assortments of leading beauty and lifestyle brands. Through Sulwhasoo’s first boutique in Indonesia, we offer the one-of-a-kind Sulwhasoo Holistic Beauty Experience with exclusive products and a spa haven that can be enjoyed by all customers”.

Scheduled to open in the near future, Sulwhasoo Holistic Beauty Experience offers visitors a range of facial massage treatments with an exclusive spa atmosphere similar to luxurious exotic resorts. Tucked away like a hidden oasis, guests can enjoy a menu of treatment selections which are then matched with Sulwhasoo products to elevate the holistic experience. Each choice of facial massage has its own benefits, thus visitors can freely choose a treatment service according to their heart’s desire.

To celebrate this spectacular momentum, for 3 consecutive days, from April 23rd to 25th  2021, Sulwhasoo gave an exclusive Grand Opening Special Gifts consisting of First Care Activating Serum, Concentrated Ginseng Renewing Serum and Bloomstay Vitalizing Serum worth Rp. 237,000, for the first 200 visitors who shop every day.

Not only that, on April 23rd, for the first 50 visitors who purchase items worth a minimum of IDR 1 million, they will automatically get a 30ml First Care Activating Serum worth IDR 700,000, for free.

Meanwhile, on April 24th, the first 30 visitors who shop any items with a minimum order of IDR 1 million, they will automatically get to bring home Essential Lip Serum Stick No. 4 worth Rp 550,000, for free.

Furthermore, on April 25th, for the first 30 visitors with a minimum transaction of IDR 1 million, will automatically grab 15ml First Care Activating Serum + Gentle Cleansing Foam worth IDR 480,000, for free.

 “We humbly invite the public, both Sulwhasoo’s fans and first-timers to come visit and experience the ultimate shopping and pampering experience only at the first Sulwhasoo boutique with the first Southeast Asia’s concept in Indonesia. We encourage customers and guests to immediately make use of various exciting deals and attractive promotions for the store opening,” concluded Eunsan Jeong.

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